The Starbucks logo was first created in 1971, which is based on the 16th century “Norse” woodcut featuring a topless twin-tailed siren with a double fish tail. This logo represented the company from 1971 to 1987. The original Logo was brown and white consisting of a circle within a circle. In the center circle is the siren. The outer circle bears the words “STARBUCKS COFFEE TEA SPICES.” There were complaints about the siren’s breasts showing.
The second version of the Starbucks logo ran from 1987 to 1992 and showed a different style of siren; this time, only the upper portion of her body is showing and her breasts are covered with her long hair. This picture is zoomed in and instead of being a brown and white logo, this one is green and white. There is black in the center circle around the siren and in the outer circle, the words “STARBUCKS COFFEE” are displayed. The siren is wearing a crown with a star on top of it. This Starbucks logo ran between 1987 and 2010 and is still used today as a secondary logo.
The latest Starbucks logo is the same as the second logo, minus the circle within a circle and the text. Instead of the siren being in white and black, this time she is in green and white. This Starbucks logo was launched in 2011.
The Starbucks logo is not like any other logo out there. It stands out from all the other similar companies dramatically and although it has had changes throughout the years, such changes have been for good reason. The newest logo is good as it shows a company that is well established and does not need to have their name in order to be recognizable.
The star seems to represent a company that has high quality service and has come a long way over the years in order to keep their customers happy.
You can download the original “Starbucks logo PNG” transparent background below, which you can use to get some inspiration and ideas to come up with your own design for a similar company.