Some companies do not need a logo design to stand alone specially when there is very limited competition in same business industry. Courier services could be one of them because there are very limited courier companies out there in each country. People know the top courier services of world which included FedEx, DHL, and OCS etc but those companies who server nationwide is less known. For example our today’s post is about the courier company SMSA, which is Saudi Arabia based courier company and part of FedEx. This company is specially operates to send your items to around the world.
While SMSA is the part of FedEx but to make it unique from the FedEx and a separate entity from the FedEx, the company has to work on its branding so that people can know this company by its new name. SMSA logo design is somehow related to the other services of FedEx but color combination is different but has the same tune. To make it more relevant to the customer, SMSA logo design is available in both English and Arabic version. This shows us the importance of using local language in logo design to attract more customers.
You can download SMSA logo design with transparent background in PNG version below.