EBay is among one of those companies who first start selling online products. In start, their services were limited to few cities to few states and then to few countries but today, eBay is serving to many countries. I would not be wrong if i say that eBay is among those companies who introduce the concept of online shopping and eCommerce business. As there was very limited number of competitor in 1995 when eBay started their services, spending money in marketing and branding was not much necessary as it is necessary at the movement due to competition among online stores. That’s why eBay spend very less on their first eBay logo design.
EBay is marketing leader of online store, but today due to high competition they need to work on their branding and marketing strategy to stay at the top in the market. Till 2012, when there was not much competition among eCommerce business, eBay did not change their logo design. But with the passage of time, eBay logo design has been changed once in 2012 after the first creation in 1995. There is not much different in both of the eBay logo designs except the change in font and also they have removed the overlapping character in their new eBay logo design. The color scheme of eBay’s new logo design is almost same except the introduction of same colors with more brightness.
EBay logo design is a great example for upcoming eCommerce business. It’s proved that you do not need to have shopping illustration in your logo design to be successful in branding. You can download eBay logo design with transparent background below for free in PNG format.