Many people don’t know but the Adidas and Puma the business rival of each other was founded by two brothers in Germany. Before the split, the company knew as Gebrüder Dassler Schuhfabrik which start’s manufacturing shoes in 1924. This is the year when Adidas and Puma got their first logo design and identity in the market. But in 1948, Rudolf the elder brother of Adolf split the company and founded his own company called Puma where in 1949; Adolf also registered Adidas as a new company when the business of Gebrüder Dassler Schuhfabrik was ended.
It we talk about the history of “Adidas logo design”, we will found that it has played an important role in the marketing and branding of the business. The famous three parallel bars where not the part of its original and first logo design. These three parallel bars are usually can be seen on the shoes of Adidas.
The first logo design of Adidas which was registered as Gebrüder Dassler Schuhfabrik was quite weird especially when you compare it with today’s logo design. It contains the illustration of shoe and Dassler text along with it. In 1949 when Adidas was registered, they have changed the whole logo design of the company. This logo design also does have the illustration of show but it represents the sports shoe. In this logo design, the name of founder Adolf Dassler was also part of it.
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1967, the company re-brand the logo design with new font and three lines. This logo design was simple as compare to previous logo designs. The current logo design also based on this logo design because company has not changed the font. In 1971 and 2007, the company has launched new brands and also the new logo designs to presents those brands. In 1997 the company changed the original logo design of the whole business which is currently is in use. You can download this logo design with transparent background for free: